How Can Technology Improve Event Management Efficiency

Events, conferences, and meetings are becoming increasingly detailed experiences. And event managers are searching for modern solutions that will help them to keep up with the heightened expectations of attendees. They’re also finding new technologies that can help them overcome the ever-present issues of doing more work while being time-pressed and having a low-budget.

As such, event planners are using more and more innovative event management technologies to assist them in their work, and for a good reason. According to studies, event technology adoption can increase productivity by 27%, increase attendance by 20% and decrease event costs by as much as 30%.

All these innovations changed the landscape in which the industry leaders are inundated by new technologies and products on a day-to-day basis. Everyone is wondering where technology is going next and which investment will create the most ROI.

In this article, we will explain about new and old event technologies that will certainly have an impact on attendees and industry professionals alike.

Using big data

In the last few years, big data has become a hot topic in discussions. Gathering and interpreting huge amounts of information was never easier. But big data is most useful when used in the right way.

For instance, event managers can utilize Google Analytics to find out which online campaigns were most successful for influencing registrations or which were most discussed on social media.

There are also innovative options of tracking movements of attendees through Wi-Fi, iBeacons, GPS or low-energy Bluetooth to see which events they’re visiting. Or, event managers can send out surveys or second-screen solutions to find out the feelings and actions of attendees before, during and after the event. There also available platforms for acquiring and analyzing real-time data to see in which events are attendees and sponsors most interested.

Managing Attendees

Marking late arrivals and managing visitors time of arrival was never easier. New technologies can improve the management of attendees, their time of arrival, entry points and time of leaving the event.

Innovative visitor management app allows you to receive live notifications about your visitor’s time of arrival. These notifications include useful information such as the visitors’ contact details and photo, while other notifications, either through an Email or SMS, give you the ability to sign out visitor once they leave the event. Its benefits are obvious – visitors get to enjoy the reduced wait time and fast and efficient greeting on arrival.

Some of these apps even include VIP and Security Alerts. You get to highlight certain individuals as VIP’s and receive notifications about their arrival in real time. With these new technologies, it becomes much easier to see who is on site and when. Your staff will have an easier time to administer visitors in a more efficient manner.

Mapping Projections

Projections mapping is about creating an augmented reality experience through using projectors. While usual projectors cast pictures on flat screens, with projection mapping you have the option of projecting light onto any surface imaginable and turn everyday building and structures into 3D interactive displays.

This technology enables event managers to add beautiful transformational design elements into any space they would like. From stages to cars to landmarks, this innovative visual technology creates an efficient and cost-effective way to create optical illusions in any event location possible.

Since there are no clear boundaries of what you can do with project mapping, event managers are able to stretch their imagination and create inventive modern displays. Whether it’s a social media wall, a map of convention booths or an interactive art display, the technology is flexible enough to create a variety of displays – that can be used everywhere, from meeting and conferences to concerts and parties.

Increased Networking Capabilities

Social media can be applied to many fields of event managing. Social media makes it simpler for attendees to share their feelings of an event, while event managers can receive feedback from attendees more efficiently. Thus, you can use social media as a feedback system for improving future events.

Besides this, social media marketing is a great way of advertising any event. With social media people around the globe can be easily reached, a task that would be impossible without it and the Internet. Attendees are also able to share the event with other people, creating an almost free advertising platform.

You can also use email marketing for event promotion. When email marketing is combined with marketing automation, you have the option of sending more personalized emails about the event to attendees.

 

Event management technologies can save time, money and efforts of event managers while enhancing the experience of attendees. Your work requires fewer efforts thus giving you time to focus on the core part of the event. These technologies can help with all aspects of event managing from managing the attendees time of arrival, their satisfaction levels to receiving proper feedback, so make sure to test at least some of them for your next event.

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