It is not easy to choose the best UX designer for your business as it is different from recruiting any other employee. You will need to have a fair bit of knowledge about UX design yourself to ensure that you make the right choice in the end to get the desired benefit for your business. However, if you are completely unaware of UX and its importance in this modern business world then at least you must know the common mistakes that most people make wile recruiting a UX designer and avoid the same so that you do not fall into the potholes in the end.
Starting with a brief knowledge about UX designers and their importance is the best way to proceed. Typically, the job of the UX designers is to use several user data driven metrics so that they can create more functional and user friendly digital apps. These will not only be user friendly but will also be:
- Very easy to navigate
- Highly intuitive for the customers and most importantly
- Highly effective to provide the best user experience to attract and retain them.
It is for this reason there is such a high demand for the UX designers in the market these days. If you select the right professional UX designer you will get the best website or application that will be able to deliver exactly what your users are looking for.
However, selecting the best one from such a huge pool of UX design professional is not an easy task because you will need to know the specific skill set that such individuals need to have in the first place.
The mistakes to avoid
This is why you should know the common mistakes that you should avoid during UX recruitment for the benefit of your business and high ROI.
Hire an authentic UX designer:
Most recruiters do not even know the skills and criteria that make a great UX designer. Typically, you should consider then as a customer satisfaction expert. Their job is to:
- Gather and leverage user insights
- Collect feedbacks
- Analyze the data using different advanced tools and software
- Identify the areas of digital products that need improvement
- Find proper design solutions that will address any issues and
- Create the best possible user experience.
Right from the start to finish they must be focused about the needs of the users to create the most user friendly digital product.
Therefore, make sure you do not hire a web designer, developer or a graphic artist who may put in a few of the above essentials into the initial design process. Instead choose an authentic UX designer who knows how to process all necessary information by empathizing with the user.
It is true that UX designer needs to follow proper technical approach to create a better digital product but that should not be the only criterion for your recruitment or selection. You should look for better and more creative talent over technical knowledge only so as to make sure that the person hired can actually build websites and apps according to the demands and needs of the users.
Also look for other skills such as extensive knowledge about:
- Graphic design
- Video production and of course
- Search engine optimization or SEO.
These specific and additional set of skills will help the UX designer to deliver better results just as you desire. In addition to that you can also focus on other metrics such as interactive designing, cognitive psychology, and wire framing to ensure that your visitors are happy.
Most recruiters also make the mistake of requiring too much from the UX designer. In fact, if you have too many requirements for selecting a UX designer then it will not help the designer in any way. This is because:
- There will be too many pre-conceived expectations in a new design project such as how it should feel or look and perform and
- It will limit the ability of the UX designer to find out what works best for both the new as well as the existing customers.
Therefore, it is important that you are flexible in your requirements as much as possible so that you get better results. That means you should include only the major elements such as mock-ups and initial wire-frames. If you have trust in the expertise and methods followed by them, it will be easier for the designers to determine and deliver optimal layouts, functionality, content, and images.
You must take a look at the former projects designed by the UX designer you want to hire but abstain from making the common mistake of focusing too much on the design elements of those. Though it may seem like a common sense to rely heavily on the portfolio of the designer to define the overall skill level, this mistake can often have a negative impact on the final project. Instead you should focus more on things like:
- The ability of the UX designer to make quick decisions based on the feedbacks and data of the users
- Their styling choices that you will prefer personally and
- Their design process.
The best way to ensure this is by asking about the results that they achieved though such products.
Another common mistake that people make is turning towards their most loyal customers for feedback regarding their app and website. This is not recommendable because these customers being loyal already know and are very familiar with the technology you use. They know how they can easily access the features they are looking for. This means in other words that you will get opinions that will be influenced by their own experience which may not reflect the opinion of the greater audience about your company.
Lastly, expecting a quick turnaround time is also very unrealistic. It takes time for the scientific theory to show its effect and create maximum UX and increased rate of visitors that will convert to actual customers no matter how usable, accessible, and aesthetically pleasing the design is.