Advertisements have always played the key role in marketing, hence enabling the businesses to propagate beyond bounds. Google Shopping Ads is one such attractive feature that Google offers to capture the market and allure potential customers. To make your business big and reach out to the users, you can seek the assistance of an expert white label PPC agency. To make the most of this important feature, abiding by the below tips would be beneficial.
About Google Ads
Introduction: Google Showcase Ads or GSA is a shopping ad that appears before the paid Google Adwords. You will find many related products in these ads while searching general or specific things. These free pop-ups offer the users an attractive and detailed first-impression and let them compare. This not only reduces your Adwords cost but also increases your revenue and ROI with better exposure among your audiences. Alongside, it displays products from second-hand sellers and large retailers as well for the people searching for the same.
Settings: In order to reap the benefits of Google shopping campaign, you need to provide an optimized GSA with competitive pricings. You will have to pay for the ad when someone clicks the link or expands it for more than ten seconds. So, you must act in such a way that in the initial moments you get to capture the audiences without paying. To master the perfect setup, you should search and learn the required steps from the Google tutorials.
Abiding by certain tricks will ensure successful running and conversion of your GSAs with proper management. Here are the prominent ones:
#1 Perfect Pictures:
In case of any marketing and advertisement, you cannot deny the importance of the visual impacts. Thus, you will have to choose those pictures, which appeal the users and enable them to relate with those images. You must do proper research regarding the preferences of the viewers and upload them in contrasting colors to get more attention. Also, make sure to resize the picture according to the needs of the products and go with cropped headers for group display.
#2 Smart SEO schemes:
In this Google shopping campaign management you will not get to use individual or specific keywords, so you will have to be more cautious. You will need to put all the specifications of the product in the title to make it unique and accurate. Also, track the leads and then, choose negative keywords to prevent irrelevant pop-ups of your ads.
#3 Daily Updates:
In order to improve the rank of your Ad, you need to provide detailed and up-to-date information about your product, which Google will use accordingly. This will also help you garner the required audience view.
#4 Including Specifications:
For easy and smooth Shopping campaign management, you need to add the crucial numbers like Global Trade Item Numbers or GTIN. This number along with others like ISBN, EAN, UPC and MPN helps in proper citation of the item and pops it in relevant places.
#5 Adding Promotions:
Introduce the users with special promotions and discounts in purchase or delivery in the first instant. This prior information encourages them to surf and shop from your site to seal these stealing deals.
#6 Plan Properly:
Google requires around three days to check, approve, and launch your ads live online, so make sure to create perfect ads. Follow all the guidelines to be certain about the approval. Don’t forget to keep some time in hand in case any discrepancy pops up.
#7 Calculate and Act:
Study some Google Shopping Ads to understand the techniques as well as the profits and then work your way similarly. Google also provides valuable learning material to help you know about the ingrained techniques of placing Google ads. Going through them would hence be worthwhile.
Seeking the help of Google AdWords expert is mandatory for selling your products and popularizing your brand in the market. Thus, it is wise to hire Shopping campaign management services to follow the correct direction and make the right buzz!