5 Ways to Inspire Greater Employee Loyalty

Every business owner knows that in order to grow their company, they need to invest in all aspects of their business. From innovative marketing efforts, clever content ideas and stellar social media strategies all the way to product and service updates, every modern brand focuses on constant evolution in order to gain more momentum and remain relevant in its industry. However, one particular aspect of your brand growth pushes more managers to look inward for smart solutions: because happy employees translate to a strong brand that attracts loyal customers.

A portion of your corporate efforts should focus on keeping your employees engaged, inspired, and above all, happy. The following are some of the most effective ways to achieve just that, so make them your 2019 priorities in order to see your business flourish!

Seek out and act on feedback

There has been so much buzz around looking for regular feedback from your customers that most brand owners have neglected to implement the very same principle inside their own walls, physical or otherwise. No matter if you work in a digital office or you have a physical one where you see your employees daily, their opinions should be heard regularly and you need to act on them as often as possible.

It’s not enough to just conduct surveys or have those one-on-one meetings if you will only stick all the files in your drawer and forget all about them as soon as the last employee goes back to their desk. Whether they feel as if the office should be more transparent about management decisions and practices or that you need different team structures to work more efficiently, a little can go a long way in helping your employees improve their performance and know that they are heard.

Incentives still make sense

The idea of fair compensation has always been a point of struggle for the vast majority of the business world, whether a manager fails to understand their employees’ living conditions or if they somehow neglect to consider moving forward with their payment systems. In today’s world of tech advancements, you can use simple solutions such as personalized payroll cards that enable your employees easy access to their salaries without losing any money on unnecessary transactions.

Add to that regular bonuses, not merely for the most relevant holidays, but for their notable achievements such as closing a new sale, getting a promotion, landing a relevant client or wrapping up a major project. Financial incentives will always have their place in the professional world, so don’t leave them as your last resort, but rather utilize them as an ongoing reward program.

Provide a healthy balance

This hectic world of ours lacks one very crucial piece of the puzzle: more focus on our wellbeing. Employers who encourage their workers to live healthy are far more likely to have a higher employee retention rate and better workplace atmosphere than those who simply focus on project results and numbers. Before you move forward, create together with your employees a wellness program which you’ll monitor and track on a regular basis, and improve if need be.

From prevention measures such as office doctor visits and conversations with your residing psychologist through offering comprehensive health insurance all the way to perks such as gym memberships, meditation classes and on-site massages will definitely help your employees feel better and work better. Offer them healthy snack and meal alternatives, and more of them will also start building healthier habits outside of the office, which will significantly increase their work-life balance. You can also have a nutritionist visit your office from time to time to give advice on better eating habits!

Acknowledge each employee’s contribution

While it’s fine to encourage a healthy level of competition among your staff, it’s equally vital to recognize each of their contribution to your organizational growth. More often than not, managers are too busy with numbers and celebrating abstract success and results rather than celebrating the people who’ve accomplished them in the first place. The modern employee rarely tolerates such lack of recognition, and every modern manager needs to focus more on making sure each employee feels like a valued member of the team.

Simple gestures such as sending out a company-wide email where you give a shout-out to each team member, giving them a gift basket of their favorite snacks, or giving them a couple of extra days off or a wellness weekend for them and their spouse; all of these can help build a stronger bond with your teammates.

Encourage progress and learning

The modern employee also craves more than a static work position that feels like a dead-end job. They need opportunities to master new skills, gain new knowledge and stay informed on the latest trends in their field of expertise. You as their employer will benefit from such progress, so make sure you give them ample opportunities to visit conferences and seminars and to grow both on a professional and on a personal level.

In-house mentorships also help develop a learning mindset within your company, and your employees will continue to reinforce their existing knowledge through teaching others. Simply offering raises and titles is no longer enough – you need to provide true challenges and growth for them to stay and be happy.

 

The work of a business owner never truly ends. However, with these tried and tested methods, you can help your employees thrive under your wing, and consequently, your business will be able to grow stronger and more successful with every happy employee you nurture.

 

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