You may have the best website designed but still not get the best SEO results as expected. You may even have included images and videos in it but your SEO ranking may not have bolstered to the desired level. In such situations you can ensure better ranking signal and bolster your SEO strategy through some user research.
Use if proper images and videos in your web pages will ensure more than 94% impressions as compared to pages that have only text on them. You can use Google Image Search for browsing such images and videos as this will ensure that you have more than 63% of your traffic will visit the source of the web page if you use this search feature.
It has been prove through different researches and studies that more than 75% of marketing professionals and business owners agree to the fact that a video content has a positive impact on visits to the websites of their businesses and conversion rates. There are plenty of way to generate the leads, If you want to use social media for demand generation effectively, it is important to start looking at it like a demand generation marketer.
This is due to the fact that videos are the most easily and effectively consumed type of content. Research says that about 55% of all visitors watching a video in full and about 32% of the others usually skim through it. All in all, it can be said that a video content is not only in high demand but is also very effective for online marketing for several good reasons.
Use it correctly
To meet with the huge demand for visual content and to enjoy the rewards of it, you will need to use the visual content correctly. To start with, you will first need to know the most common places to include the visual content on your site. You must also consider other aspects such as:
- Header and featured images
- Informational and sales landing pages
- Product pages with video and image galleries
- Video backgrounds and testimonials
- Tutorials and explanatory videos
- User generated content from social media channels
- Info-graphics and
- Blog supportive imagery
You will need to use the visuals with intent to provide better user experience and increase the value of your website. Ideally, a website that has strategic and relevant images and videos as you will find used in tayloright will be a step ahead of the others.
Lessen the inconvenience
The primary objective to use images and videos is to create a better impression, a long lasting impact in the minds of the visitors and to lessen the inconvenience and work of the users to understand the entire content of the page.
You have to make sure that the image is well-chosen and the video is well-composed for a better SEO. This will ensure that the video speaks in volumes about the content as well as the overall message of the brand, product or services.
You must also use these images and videos to provide new opportunities for back-linking. Using web graphics, charts and tables embedded with data will make your site undeniably attractive and appealing to human eyes. People will not only click on your sites but will also share it with others automatically improving your SEO.