As a blogger or business owner with a blog, getting exposure to online audiences is one of your top goals.
What can you do to ensure that you are being seen online?
My recent guest, Mark Samms of Ninja Outreach, points to guest posting as one of the best ways to get in front of more people.
Guest posting is also one of the top ways to obtain something we all want: those valuable backlinks.
What You Need to Know About Google, Guest Posts, and Backlinks
During our conversation, Mark said that guest blogging will help you get exposure to other people’s audiences and point them back to your website.
How does this mesh with what some people have been saying lately about guest posting – that it is, in essence, dead?
Mark pointed out that it’s important to recognize that piecing together a 500-word article and just trying to get as many links in that article as possible going out to different sites is not what he means.
A guest post that will offer you the exposure you need, as well as backlinks, is one that has a lot of reference points and citations. It is one that offers a lot of value to the reader.
Google actually picks up on the difference between these two types of blogs. The first, it won’t rank very well. The second – the blog that Mark terms “excellent” – will be recognized by Google as quality work and will rank higher.
Google algorithms look at references, citations, engagement, and how long a person stays on the page they’re reading. Based on this information, Google will determine which piece of content is quality and which is not.
It’s perfectly alright to link to some content on your website – like a service or informational page, or another blog post you’ve written. Just be sure to limit these types of links. Google will not look kindly on your post if you don’t include some high authority links.
And this is where backlinks come in.
When you put high quality content online, readers will start to view you as an authority. Other writers will link to your article in their content.
They’ll do this for a couple of reasons.
First, they do this because they want to offer their readers the very best. They want to be a source of valuable information and look for sources that provide the same level of value.
Second, they feel that linking to a high quality source like you will actually make their blog seem more credible, and rank higher in Google searches, too.
Guest Posting – One of the Best Ways to Be Seen Online
The great thing about guest posting is that it puts your excellent content in front of readers you might not have otherwise been able to attract.
And when you write high quality content, you’ll find that more people will start linking to your blogs. This is yet another way to boost your online rankings and be seen by more and more people.
If you haven’t tried it yet, you should definitely make it a part of your 2018 business plan.