Key Account Management (KAM) was rooted in the concept of soft-selling and is widely recognized in various fields such as banking, health and industrial domains as mutually beneficial to both companies and their clients.
Through Key Account Management, clients achieve their goals through collaboration and support provided by the company in charge and in return, these companies increase their revenues and maintain a strong and lasting relationship with their major clients, keeping them ahead of the competition. In short, it provides communal growth through partnership, therefore making it critical for every company to make their key account management strategies effective and enhance it if needed.
Unfortunately, some companies still end up wasting their key account management training investments due to unfamiliarity with the best practices. Having that said, here are the key takeaways of the infographic from Healthy Business Builder which details five winning ways to successful key account management:
- Select the right account!
- Find the best person!
- Insist on the very best and relevant key account management program
- Your account manager must be highly skilled!
- Patience, and the right positive attitude!
To learn more about the winning ways to successful key account management, check out the infographic below: