6 Ways to Optimize Your Job Advertisements

In this blog post, you will learn 6 easy ways to optimize your job advertisement and turn them into a talent magnet.

Job-Advertisement-Best-Practices

Turn your job descriptions into great job advertisements

The problem with job descriptions?

They are basically all the same. They are all written in the same old, boring fashion.

If you want to attract top talent’s attention, you need to turn your ‘plain old job descriptions templates into compelling job advertisements.

In this article, we will show you 6 effective ways to do it!

6 ways to optimize your job advertisements

Here are the 6 ways to optimize your job advertisements:

1. Target your ideal candidates with a precise title

Your job title is the most important part of your whole job advertisement.

The title of your job advertisement is the first thing that most of the job seekers will see.

It is up to the title of your job advertisement to allure the right type of candidates to click on your job advertisement and actually read the whole thing.

The best way to ensure that is to call out your relevant candidates.

You will do that by clearly stating the name, level and location of a position you are looking to fill.

2. Grab candidates’ attention with your first paragraph

Your job title’s role is to attract the attention of your perfect candidates, but it is up to your first paragraph to sell the job.

This paragraph is your unique chance to hook candidates and lure them into reading the rest of your job advertisement.

How will you do that?

Answer the most pressing question buzzing around their head: What’s in for me?

You will do that by concisely presenting the highlights of your Employee Value Proposition.

3. Keep your job advertisement short

Indeed’s research shows there is an optimal length for job content to attract the best
candidates.

Roles with descriptions between 700 and 2,000 characters get on average 30% more applications.

According to Indeed, you should try to:“Strike a balance between providing enough detail in your job advertisements and being concise. You don’t want to overwhelm job seekers with pages of content if a single page is all that’s needed.

4. Use reader-friendly formatting

Format your job advertisement for easy reading.
Write shorter sentences and use simpler phrases. Break down big blocks of text in smaller paragraphs.  Use titles and subtitles. Bold the most important information. Write the job requirements in a form of a list. People love lists! 😊

5. Don’t be boring!

Most of the job advertisements are too formal.

You don’t want your job advertisement to sound a boring business document!

A good practice is to write your job advertisement like you’d say it – to a friend!

Avoid commonly used phrase such as “the successful candidate” or “the ideal applicant”.

Write in the second person – use the word “you” to directly address your candidates.

6. Use a friendly tone of voice

When it comes to the tone of the voice in which your job advertisements should be written, the best practice is to apply your Employer Brand’s tone of voice.

Using your authentical tone of voice in your job advertisement will help you hire the best talent by finding the perfect fit for your company culture.

 

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