Most home buyers today start their search on Google, sometimes months before even serious looking really starts. People want to get an idea of what options they have out there. This is one of your first opportunities to snack some interest.
Over 90% of new home buyers say that they first found the house they ended up purchasing was found online. Even before a broker search. In a lot of cases, the quality of your home photos is the deciding factor for a buyer on whether to search deeper. On listings with only one photo or even none, most buyers won’t even click on it for more. Keep these things in mind before you start your photoshoot.
Think Like a Buyer
Ask yourself what type of photos you would want to see in a home listing. Then create that type of listing. No one knows your house better than you. You know where all the great natural shots are, attractive angles and great lighting and that’s your advantage. Take the pictures that feature all the great features of your house. Take shots of every space including closets and bathrooms. Take at least two pictures from every room from opposite angles. Try to include one feature or peice of furniture in both to pictures to set a visual reference for each room. The more eye catching information you can provide to a buyer, the more complete their vision is of your home. Outdoor shots should not be limited to a full face shot of your home. Once again take overlapping shots to give buyers a vista of the property, gardens and driveway.
Shoot During the Ideal Time of the Day
Lighting is everything. You want to have clear bright photos without any glare or overexposure that can make the pictures unappealing. As the homeowner, you know the perfect time of day for each room in your house. Depending on the time of day and which direction each room faces in a home, there is an ideal time where each space looks their best. That’s when you’ll be able to catch the most appealing photos. Choose times early in the morning for rooms that get a lot of light. The photos will be clearer with the softer sunlight. Outdoor photos are best taken when the sun is behind you. It’s up to you what time of day is best for your homes property. Mid morning and early evening photos are a good idea so there is still quality light available and you can avoid large areas of shadow.
Clean Up & Staging
Not too many people want guests to see their house looking like a disaster. We almost always clean up before family or friends come over. Think of this part of your photoshoot preparation in the same way as you would if you were hosting a party. You want your home to look clean and attractive to buyers, so run the vacuum and dust the shelves. Your pictures will look great. It’s even a good idea to post some tasteful seasonal photos to show buyers your home decorated. When shooting your dining room/area think about setting the table. It doesn’t have to be fancy, casual is perfect. You want to stage your pictures with your homes best features in mind. Showcase a fireplace, patio or cool design feature to peak the buyers interest. No one wants to look at a messy kitchen, a bunch of toys on the lawn or a laundry basket overflowing in a bedroom. Tidy up and your pictures will look much more professional.
Hire a Professional
It doesn’t matter what kinds of fancy cameras are out there, there’s just some folks who have no talent with a camera. If that’s you, think about hiring a professional home photographer to help you out. Hire a freelancer and walk them through what kinds of shots you are looking for. It’s a reasonable cost for the quality you will get, and you can guarantee that your online listing will look great and attract more attention.