Sometimes, your product or service will be such that there’s no practical reason to restrict your operations to your local region. In this situation, it might be more lucrative to aim for global reach. Sure, you don’t have to appeal to the whole world at the same time, however, sometimes it’s enough just to make your product universally available. In order to get the most out of it from the very start, you need to learn how to achieve a global reach with your startup in the simplest, most cost-effective way. Here are five tips that might help you out.
Build a highly graphic brand
One of the first lessons that every startup should take is one made by one of the world’s largest brands Coca-Cola. During their Ramadan campaign, they removed all the labels from their cans, yet all the world was still able to clearly recognize their products. The color of the cans, as well as the iconic curved white line in the middle, is as clear of an indicator for the brand as its logo, however, unlike the logo, it is completely language-independent. Of course, the chance of a startup reaching the same level of brand recognition isn’t that high, however, what you can do is set your mindset in this direction. For instance, you can try to tell your story in images rather than verbalize it and in this way breach the language barrier.
In the present-day business world, achieving a global reach is nearly impossible without outsourcing. This is due to the fact that you simply can’t reach that quality of service with your in-house team without some major investments. Subsequently, if you reach a certain level of expertise in your own field of specialty, you will start outsourcing certain features, and in this way more than justifies this deficit. As for the quality of services, outsourcing significantly expands your talent pool. For instance, you get to work with a renowned Hong Kong SEO company, collaborate with customer service experts from India and manufacture products in China. In other words, you get a much higher department cost- efficiency on every level possible.
Aside from working with remote agencies, you can resort to hiring individuals in the same manner, as well. With remote workers, you get to increase your talent pool, which can help you get the most efficient experts on your team, without going through too much trouble. However, aside from this transparent efficiency in productivity, you also get to diversify your operations. In other words, you get to further diversify your company, which may give you a greater insight into a greater number of regions. All in all, in a situation where you decide to include another market to the list, you get the privilege of knowing at least one local professional that you can rely on, even if it’s just an advice you need.
One of the greatest misconceptions about the competition is the idea that this is somehow an exclusively bad thing. In reality, this is only true if you have nothing fresh to offer. Competitors that come before you can prepare the market for your arrival and even make a contrast in favor of your superior offer. Upon your arrival, the local customer base will compare you to your competitors and, if you have a superior offer, you will be regarded more highly than if they had no point of reference whatsoever. Moreover, a healthy competition indicates a well-developed market, which often turns out to be much more lucrative.
Providing customer support in more languages
Finally, there’s no better way to show the local market just how highly you value them as customers than to address them in their local language. While creating a local version of your website (with a local extension) is a great idea it is even more important to include a customer support in their language. This is due to the fact that such a thing provides a direct value to your customers, which is something that they are bound to appreciate. In the era of chatbots, this can be pulled off even without having to hire local customer support representatives or outsourcing to a local customer support agency.
Keep in mind that each region has its own rules of the game and that sometimes startups have a hard time penetrating their local market, let alone becoming an international trend. Sure, starting a campaign for every single region is certainly more efficient but it isn’t necessarily worth your while. For the time being, establishing a global presence through the above-listed five methods might be your safest bet.