5 Effective Customer Service Tools Your Small Business Should Be Using

Customer experience refers to the perception a customer has about their interactions with a given company. These interactions can be direct or indirect. An example of direct interaction is when a customer calls your customer service department. When a customer reads a negative or positive comment about your company on social media, they are indirectly interacting with your business.

You need to acquire the right tools if you wish to improve your customer experience. The best ones help your company turn customer experience into increased revenue and accelerated growth, lower operation costs, and higher customer retention.

Read on and decide if the following tools seem like the real deal.

1. Freshdesk

Freshdesk helps you categorize, prioritize, and assign tickets. It ensures you do not lose track of conversations. It features a team inbox that enables you to handle incoming support tickets from multiple channels efficiently. It makes sure no two agents accidentally work on the same problem. The tool lets you set deadlines for ticket response and resolution. It also enables you to split complex, multi-stage issues into smaller tickets called “child tickets.

Freshdesk supports the discussion of specific parts of a ticket among your company’s top experts, leading to quicker resolution of complicated issues. Also, this tool supports live chat, lets you integrate your Facebook page, and Twitter handles, allowing you to manage them from the same place. Most importantly, Freshdesk offers a customer service portal and a website-related knowledge base that provides helpful information to visitors. Additionally, it allows customers to view ticket status and even share or vote on ideas.

2. Office 365 Business

Office 365 Business is a complete cloud-based office suite. Think of this tool as an online ecosystem in which you can run applications, access remote data, exchange information, and collaborate on documents and files. Two of the most useful services that Office 365 Business offers are Microsoft Bookings and Microsoft Dynamics 365.

Scheduling appointments with existing and prospective customers is critical, but it can be time-consuming. Sending emails, talking on the phone, and reminding people about meetings can take a huge chunk of your time. In the end, you do not give your core business the attention it deserves. Microsoft bookings offers a unique web page that allows customers to schedule appointments. Based on your availability or that of your staff, the customer selects the service they want and chooses a day and time, effectively booking an appointment.

Microsoft Dynamics 365 offers integrated solutions that enable you to track leads, automate field service, improve operations, and drive sales. You accomplish all these activities using cloud-based mobile, enterprise-ready business applications. The beauty of this service is that you can use the apps even when offline. Reconnecting to the internet leads to automatic data.

3. Zendesk

The tool allows you to provide your customers unlimited support. It is useful across a wide range of vertical markets such as media, retail, technology, government, and other small and large businesses. It is scalable whether you are a small or large organization. Zendesk enables you to serve your customers no matter where they are using live chat and short messaging service.

It features forms, a customer relationship management system, and other tools that add extra data to your customer support tickets. Implementing Zendesk takes minutes, and it is accessible across multiple devices. It becomes for you a flexible support center that grows with your team. It allows automatic addition of the features you need as situations change.

4. Conversocial Software

The Conversocial software is the perfect tool for managing all your company’s social media interactions. It intelligently prioritizes issues and tickets, ensuring the team does not delay or overlook the important ones. The software compiles onto one screen each customer’s interactions with your business. Customer support agents have their workflow simplified; the compilation helps them improve their effectiveness. If you are in retail, banking, healthcare, telecommunications, or utilities, this tool is a perfect choice.

5. Live Chat Software

Live chat software is a versatile tool that helps you improve customer experience and grow sales. You will need to implement this useful tool on your website. If you are looking for software that offers both efficiency and quality, this is a great option. It allows your customer support agents to multitask. Typically, live chat suppliers allow agents to engage up to ten customers at a time.

Your agents need training and must possess multitasking ability before they can handle several live chats concurrently. If you own an e-commerce site, this is the tool you need to help you quickly answer your visitors’ questions that could lead to a sale. Most online shoppers, especially the younger generation, prefer live chat to the phone. Live chat improves CX by satisfying customers’ immediate need for quick response to issues of concern.

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