Open enrollment is a period in which your employees are able to compare all of the various benefits of your company that are available to them and make the selections that best meet their needs. Communicating with employees throughout this period ensures that they take advantage of all available benefits and are happy with their selections. Forget email, the best ways to communicate with employees during open enrollment is through the use of text messaging.
Why Text Messaging?
Text messaging is the simplest, most cost-effective methods of communication available to human resources. Not only are text messages received by your employees almost instantaneously, but they are also much more likely to be opened than other forms of communication, such as email. In addition, using the right text messaging software, you can send text messages to large numbers of employees at the same time with minimal effort. You can also send automated text messages to employees who complete certain tasks, such as changing their health plan.
Here are five ways your human resources department can use text messaging to improve your open enrollment process.
- Informing employees of the beginning of the open enrollment period
Shortly before the beginning of your company’s open enrollment period, you can use text messaging to let employees know that they need to be prepared to make their selections before open enrollment begins. You can then remind them to take action again when the open enrollment period actually starts.
- Confirming changes or new selections made
When an employee makes a change to his or her benefits, or when an employee selects a new benefit, you can use text messaging to send an automated confirmation to the employee. This reassures the employee that his or her action was recorded by the company. It can also alert an employee to any unintended changes he or she may have made while exploring or comparing benefits.
- Reminding employees to complete open enrollment tasks
Many employees wait until the last minute to compare benefits and complete open enrollment, only to find out that the open enrollment period has already ended by the time they are ready to take action. Help your employees avoid this common problem by reminding them that they need to complete open enrollment via text message. Be sure to send your last text reminder while your employees still have time to make selections if they haven’t yet done so.
- Help your employees avoid open enrollment mistakes
During the open enrollment period, many employees make mistakes that lead them to be unhappy with their employment benefit selections. Some of the most common mistakes include missing the enrollment period altogether, misunderstanding the benefits available or simply keeping the same benefits they had during the previous year. Using text messaging to keep your employees engaged throughout the open enrollment process reduces the risk of these common mistakes.
- Collecting feedback
Collecting feedback about the open enrollment process in general, as well as the specific benefits you offer employees, can help your company improve future open enrollment periods. Text messaging provides you with a simple method of collecting feedback from employees quickly and easily.
Open enrollment is one of the most important times of the year for employees and the human resources department alike. With the help of text messaging, you can be sure that open enrollment is as smooth and effective as possible.
About the Author:
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.