Employee engagement is when employees act in a way that furthers their organization’s interests. An engaged employee is a person who is fully involved in, and enthusiastic about, his or her work. It is already clear, with this definition, that employee engagement is something that all the leaders would like to see in their employees, but let’s go deeper in our analysis.
Let’s look at the cost of a disengaged workforce to better understand the significance of employee engagement:
- Effect on work: the disengaged employee tries to evade work, struggles to meet deadlines and is reluctant to accept additional responsibility.
- Effect on co-workers: the negativity of a disengaged employee, demonstrated either through rants or complete withdrawal from participation, affects the team morale.
- Effect on customers: every employee, whether an organization likes it or not, becomes its ambassador. And a disengaged employee either by actively de-selling the organization, or by complete apathy towards their work, product, process, organization, helps create disengaged customers.
- Effects on productivity: disengaged employees seldom push themselves to meet organizational goals let alone contribute to innovative practices at workplace. Since they do not believe that their work contributes to the organization, they evade completing tasks thereby affecting team productivity.
- Effect on personal life of employees: a disengaged employee is seldom able to shake off the lethargy and perform in the current organization or land a job of preference. This leads to pent up frustration which may ultimately affect his personal and family life.
Avoiding these costs should be already enough to make employee engagement a priority in any serious company, furthermore an engaged workforce will grant these benefits:
- Employee satisfaction: if employees are engaged with the company their job satisfaction levels increase. Employees that are engaged and satisfied are very invested in the success of the business and have a high level of commitment and loyalty.
- Productivity: engaged employees are often top performers, those committed to ‘go the extra mile’ to achieve business success. As an employee becomes more engaged their absenteeism lowers and their motivation increases leading to increased productivity.
- Retention & recruitment: employees who are engaged significantly lower the company’s turnover. Simply put, when employees are satisfied and engaged they are far more likely to stay with the organization, plus, businesses that have a highly engaged workforce have an increased ability to attract new, qualified employees.
- Innovation: engaged employees perform at a higher level and bring passion and interest to their job, which often leads to innovation because they strive to efficiently create new products, services and processes.
- Profitability: companies with more engaged employees tend to have higher profitability rates. The more engaged your employees are the more efficient and productive they become, lowering operating costs and increasing the profit margin.
Clearly the organization benefits, but what about the individual? As an employee, why would you care about being more engaged if it only means you have to work harder and the company reaps all of the rewards? Fortunately, employee engagement is a win-win for the both the employee and employer. Here are a few reasons why you, as employees, should choose to be engaged in your work.
- Safety: engaged employees have a decreased chance of experiencing an accident at work. When you are engaged in what you do you tend to follow safety procedures more diligently and don’t lose focus as often, thus leading to fewer safety incidents.
- Better health: employees that are engaged have lower stress and higher interest levels throughout the day. Conversely, disengaged employees are more likely to be depressed than those who are engaged.
- Happiness: employees can be happy but not fully engaged in their work, but those who are fully engaged in what they do are much more likely to also be happy.
- Pay and advancement: engaged employees perform better than their peers. Engaged employees not only work harder, but also work smarter and are able to produce better results. This helps them to earn higher wages, receive faster promotions, and market themselves for better career opportunities.
- Better home life: if we are disengaged at work, it’s pretty tough to make the switch to an engaged home life. That’s why engaged employees are far more likely to be engaged outside of work as well.
One way to boost employee engagement is to foster real human contact between employees. The current most used solutions fall short as far as creating new relationships is concerned: in big events employees tend to regroup with their teammates. A really effective solution may be organising “micro-events” but for large corporates the administrative burden is often to high to bear.
Woobe makes organising a campaign of hundreds of micro-events not just possible, but even easy. The HR manager selects in few clicks the profiles and the period over which the events will take place and the invitation are automatically sent to the employees based on their agenda’s availability.