Social Media Recruitment at All Time High • Oracle


Social Media Recruitment Increases Candidate Reach in the UAE

Gold Sponsor of HR Tech MENA Summit, Oracle shares insights on digital media use in HR.

Approximately 84% of organizations use social media for recruitment.

Dubai, March, 2016: It is not hype, social media has pervaded everyday life comprehensively. In its uses, social media has transcended its nomenclature, and is now regularly used for activities that are traditionally considered, not ‘social’, such as job recruitment. According to the Society for Human Resource Management (SHRM), approximately 84% of organizations used social media for recruitment in 2015.

Raaid Damati, Oracle
Raaid Damati, Human Capital SaaS Strategy Director, Oracle, ECEMEA

“Social media platforms can be searched to identify and connect with those people who possess the skills an organization needs. Skill gaps throughout the organization can be more easily identified when HR is integrated with other systems like production, finance and supply chain,” contends Mr. Raaid Damati, Human Capital SaaS Sales Strategy Director, Oracle, ECEMEA Region. Oracle is a Gold sponsor at the upcoming 2nd annual HR Tech Summit organized by QnA International.

Mr. Damati is right, the number of individuals on social media increases the size of the talent pool. However, social media recruitment is not only carried out through LinkedIn which has 100 million subscribers, but also through Facebook which has 1.5 billion subscribers, Twitter which has 320 million subscribers and Instagram which accounts for 400 million subscribers according to Statista- an online statistics portal.

Leveraging these social media sites can be done effectively and efficiently through the use of digital HR systems which can traverse the large amounts of data while reducing the company time and resources used for these functions. “The biggest contribution that a digital HR environment makes is the ability to move with an employee from recruitment and on-boarding through to development, skills assessment, performance management and career path advancement. Furthermore, digital technologies automate dozens of routine HR operations, thus freeing up HR staff to add more value to the company’s management of its staff,” continued Mr. Damati.

HR digital systems add value to both employer and employee stressed Mr. Damati, who said “From the employer’s perspective, there is the ability to view all aspects of company performance in terms of productivity and the efficacy of the skills sets, and from the employee’s perspective the ability to develop their own career paths and track their performance.” Skill upgrading is becoming extremely important in today’s organization which can provide both hard and soft skill development programes through digital HR systems.

HR functions once digitized will free up time and resources for organizations to concentrate on talent development, measuring and increasing worker productivity, planning for new skills sets as the business grows and changes, nurturing diversity and worker well-being, all which will contribute towards improving productivity and staff satisfaction.

“The way in which we conduct business is drastically and continuously changing. Reskilling and redeployment is more cost-effective and less disruptive than firing and rehiring. In all elements of the employee’s work journey, savings are realized through the use of innovative systems,’’ stressed Mr. Damati.

Furthermore, “With software solutions and applications moving to a new model of delivery—software as a service (SaaS)—organizations of all sizes can take advantage of sophisticated features and functions that were once available only to large enterprises,” said Mr. Damati, suggesting that all organizations in the UAE can take advantage of these systems and social media for recruitment.

“Organizations in the UAE and across the world are familiar with Oracle systems, and to have them present their ideas and concepts for HR at the Summit is exciting. We are looking forward to their keynote presentation which will tackle issues in HR recruitment and turnover, amongst others,’’ said Sidh N.C., Director, QnA International.

The 2nd annual HR Tech Summit is scheduled to be held from 18-19th May, 2016 in Dubai, UAE.

About HR Tech MENA

hr-tech-menaTechnology today has revolutionized every step of our lives and Human Resources is no different. The influence of technology on our evolution is paramount to making it imperative for HR to keep abreast with newest developments.

Today, HR is en route to becoming smart HR. Concepts such as big data, cloud, social media, mobility, and gamification are today’s buzzwords and every organization is keen to embrace them in tackling the key issues of talent acquisition, talent management, change management and employee engagement.

HR Tech MENA Summit is the only initiative that brings together HR as well as IT professionals from across the Middle East and leading solution providers on a singular platform discussing the newest trends, ideas and disruptions over a period of two days exclusively dedicated to and focused on HR Technology.

About Oracle


Oracle offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems that reach a wide variety including midsize customers. In total, Oracle has over 420,000 customers and deployments in 145 countries, including 100 customers from the Fortune 100. The company also has more than 25,000 partners globally, and employs over 130,000 professionals, including developers, engineers, consultant experts, and support personnel. For more information, please visit,

Organiser: About QnA International


QnA International creates and delivers business learning and development exchange platforms through B2B conferences, bespoke events and trainings. The company also has an expertise in outsourced sponsorship sales and key account management.